Leadership and Management

Leadership and management news, analysis, research, how-to, opinion, and video.

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11 tips to create a must-see webinar

Experts discuss how to put together and market an online seminar that will attract prospective customers and hold their attention.

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Intel's new data center chief, a former PC exec, will be hands-on

A top executive responsible for shaping Intel's PC roadmap will now run the company's data center business.

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CIO Career Coach: Changing the culture in IT

If you don't own your organization's culture, one will manifest itself. And changes need to come from the top. CIO.com contributor Martha Heller discusses the challenges IT leaders face when shaping the culture.

CEOs rate productivity 'very low' from emerging tech

CEOs and other senior enterprise managers rated four breakthrough technologies "very low" in terms of productivity improvement in the next five years, according to a Gartner survey.

Lucas Watson of Intuit at the IDC+IDG Marketing Summit
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Interview: Lucas Watson, Chief Marketing & Sales Officer, Intuit

Lucas Watson, Chief Marketing & Sales Officer at Intuit, discusses the complex nature of their business and how they use content marketing along with the growing importance of marketing technology in the role of the CMO.

Mark Weiner of Versa at the IDC+IDG Marketing Summit
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Interview: Mark Weiner, CMO, Versa Networks

Mark Weiner, CMO at Versa Networks, shares how he is exceeding customer expectations along with content marketing strategies and the changing role of the CMO.

Morag Lucey, CMO, Avaya
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Interview – Morag Lucey, CMO, Avaya

Morag Lucey, CMO at Avaya, discusses how predictive technology and data can increase sales opportunities, create better customer experiences and help modernize customer support.

CIO Career Coach
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CIO Career Coach: How IT leaders can succeed in the digital marketplace

Martha Heller showcases what it takes for CIOs and IT leaders to lead a digital strategy and move their organizations forward.

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Interview: Bruce Milne, VP & CMO, Pivot3

Bruce Milne, VP & CMO at Pivot3, discusses how to leverage a customer’s digital body language and predictive data insights for better personalized marketing.

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Interview: Ben Gibson, CMO, F5 Networks

Ben Gibson, CMO at F5 Networks, shares his insights on how predictive marketing has helped create new sales pipeline opportunities and the importance of reaching customers with effective messaging.

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Hoping for a raise in 2017? Here’s the outlook for IT pay

Your chances for getting a salary bump are pretty good, according to Computerworld's 2017 IT Salary Survey, but be aware: This year more than ever, the way forward is murky.

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Interview: John Armstrong, CMO, Zettaset

John Armstrong, CMO of Zettaset, discusses successful account-based marketing and how customizing content and developing marketing personas help to determine the needs of the buyer.

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Interview: Margaret Franco, SVP of Marketing EMEA at Dell EMC – Part 2

Margaret Franco, SVP of Marketing EMEA at Dell EMC, shares her insights on how predictive modeling and personalizing content has helped to improve Dell EMC’s marketing results and enhance the customer journey.

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Interview: Dan Rogers, CMO, ServiceNow

Dan Rogers, CMO of ServiceNow, shares his thoughts on the importance of metrics-driven marketing, the dynamic relationship between marketing and culture and how to utilize content to guide the buyer’s journey.

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95% off Salesforce Administrator and App Builder Certification - Deal Alert

In this extensive course, you'll learn how to tailor Salesforce for specific purposes and understand the declarative capabilities of the Force.com platform to create new applications and automations to perform complex, but routine...

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IDG.tv Live @ SXSW presented by the UK's Department for International Trade | Day 4

IDG.tv host Jimmy Conrad is live on the show floor today with Alexander Whitley, Choreographer/Director of the Alexander Whitley Dance Company, Lucy Dusgate, Digital Programmer at The Lowry, and Tom Higham, Creative Director of...

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Interview: Margaret Franco, SVP of Marketing EMEA at Dell EMC

Margaret Franco, SVP of Marketing EMEA at Dell EMC, discusses the CMO’s evolving role, the relationship between marketing and culture and how Dell EMC uses account-based marketing to better understand the needs of the customer.

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IDG.tv Live @ SXSW Presented by the UK's Department for International Trade | Day 2

IDG.tv host Jimmy Conrad is live at the Great Britain House at SXSW 2017 with Deepa Mann-Kler and Luke McNeice of RETNE and Tim Harper, Brand Director of The Tin talking VR and the future of interaction and entertainment. Find more...

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