There’s no doubt that AMD priced its diminutive Radeon R9 Nano graphics card at a premium when it finally hit the streets late last year at $650. And rightfully so; as the first and only mini-ITX graphics card capable of satisfying 4K and 1440 gameplay thanks to the potent combination of AMD's Fiji GPU and revolutionary high-bandwidth memory, the Nano delivered very tangible benefits to a very niche audience. But this forward-thinking card’s just-as-unique cost may have been a bit too niche, as Monday morning, AMD announced that it’s slashing the Radeon R9 Nano’s price to $500, effective immediately.
That instantly makes AMD’s tiny terror a much more intriguing proposition for a far wider range of PCs. Its performance fell just below the $550 Radeon R9 Fury’s level, but north of the $480 GeForce GTX 980 (though the scales can tip back in Nvidia’s favor with pricier overclocked GTX 980 variants). At $650, the Radeon R9 Nano only appealed to people who wanted full firepower in a mITX build that couldn’t fit a full-sized card. At $500, the Nano’s sitting pretty at the appropriate spot when it comes to price-to-performance, which could help spur adoption for a premium card that feels like a harbinger in a world increasingly focused on cramming full PC performance into ever-smaller cases.
The story behind the story: AMD deciding to cut the price of its most recent Fiji-based Radeon card is interesting indeed—especially because the $550 R9 Fury and $650 R9 Fury X didn’t see a cost slashing. The now-$500 Radeon Nano barely lags behind the $550 Fury in terms of performance, and it does so at a significant power savings and size reduction. The Fury’s little brother might just eat into its sales now that the Nano’s priced more competitively.
This story, "AMD slashes the Radeon R9 Nano graphics card's price by a massive $150" was originally published by PCWorld.